Ashwiny Iyer shares a light to bring back the audience.

Recently Ashwiny Iyer is ready to debut on the digital platform his movie Faddu shares thoughts for cinema-goers.
In a recent chat, while promoting her movie Faddu speaks a lot about her point of view. What are the needs of the new type of audience and what the OTT platform has provided to the audience? Further, she also elaborates on what is needed of the big screen movie makers that can be changed for bringing up more audience in the theaters.
In her words,“ For example, when my film Bareilly Ki Barfi was released, at that time, when I use to go to the theater and when we used to get claps during the interval time, it is a great vibe for an actor, and director, when they see everybody laughing, whistling. Post that Lockdown happened and I got so many messages, saying that they are watching Bareilly Ki Barfi because that makes them happy.”

Ashwiny Iyer


Ashwiny Iyer further says, “When we go to the theaters, we enjoy our time, it’s a family viewing time. Here we are not talking about cinema lovers. Cinema lovers are very different, they go and watch shows in the morning as well. Here we are talking about the audience who go to the theater post work and they plan to go to theaters. Whereas when the cinema comes to you at home, you watch it anytime.”
More elaborates and continues, “There is a single viewing and there is a collective viewing. In single viewing, there is a scare. Whenever I am editing, I always want that people don’t get bored and don’t fast forward it or close it. That is a use fear for us as a storyteller, which is something we won’t see in cinema halls”.

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