In a recent chat with media producer, Vipul Shah talks about low-budget movies like Kashmir File not performing as a big-budget movies.
Vipul Shah talks openly about why big-budget movies are not performing while movies like Kashmir File and Kantara are performing well at the Box office. He starts his talk with, “2022 will be remembered as the year of extremes. On one side we have pan-India successes like RRR, and KGF 2, who collected 1000s of crores. Then we have Brahmastra (Part One: Shiva). We also have small-budgets films that did wonders at the box office, like The Kashmir Files, Kantara, even Drishyam 2 is among them.”
Vipul Shah
While continuing further he says, “On the other side, this year will also be remembered for our films underperforming shockingly. We had the biggest movies falling short of our expectations, and performing poorly at the box office. The only thing we can learn from here is to improve our content, and do bigger and better numbers.”
Elaborates and explains, “Jab hum Ek aise samaj mein rehte hai Jaha pe everything becomes sensitive. Then it is the responsibility of every individual to realize that there will be repercussions for everything they will say. There will be positive and negative feedback.”
Further explains the point of view that Bollywood should go with and says, “I think we shouldn’t be scared by it. We should move on. This is a part and parcel of social media life, this will remain for some time. So, no one should compromise their freedom of expression. Personal life shouldn’t be mixed with professional life, and this maturity will be adopted soon.”
“The biggest and welcoming change of 2022 is that the audience is rising above the star system, and they’re giving preference to content. I am not saying that stars will lose their value. But if a film like The Kashmir Files or Kantara has been hailed and celebrated by the audience. In such a manner, then it is the best thing for any industry. If this trend becomes permanent, then it will be a miraculous boon to the film industry.” Shah asserted.
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