Shah Rukh Khan, often referred to as the King of Bollywood, and his son Aryan Khan have made waves in the global spirits industry with their whiskey brand, D’YAVOL Inception. The father-son duo’s venture has been awarded the title of World’s Best Scotch Whiskey at the 2024 New York World Spirits Competition, securing accolades in multiple categories, including Best Overall Scotch, Best of Class, and Best Blended Malt Scotch Whiskey.
A New Venture in Excellence
Aryan Khan, who is also set to make his directorial debut with an upcoming Netflix series, launched D’YAVOL with Shah Rukh Khan in 2022. The brand has quickly established itself as a premium name in the whiskey market, celebrated for its authenticity, craftsmanship, and unmatched quality.
Reflecting on the win, Aryan expressed his excitement:
“Receiving this award is proof that we are on the right path when it comes to authenticity, quality, and craftsmanship.”
The whiskey underwent rigorous evaluation at the competition, judged on authenticity, manufacturing quality, and overall craftsmanship, standing out among global competitors.
Premium Pricing and Availability
D’YAVOL Inception is currently available in select regions of India, including Maharashtra, Goa, and Karnataka, with prices as follows:
- Maharashtra: ₹9,800 (750 ml)
- Goa: ₹9,000
- Karnataka: ₹9,500
The brand is set to expand its availability soon in Delhi, West Bengal, and Uttar Pradesh, among other regions.
A Milestone for Indian Spirits
The success of D’YAVOL Inception marks a significant milestone for Indian spirits on the global stage. With Aryan Khan at the helm and Shah Rukh Khan’s star power, the brand has seamlessly blended luxury, authenticity, and excellence.
This achievement reinforces India’s growing reputation in the world of premium spirits, promising a bright future for innovative Indian brands.
